Loud Parade collaborated with Samsung to craft a forward thinking sonic direction for their global campaign. Our team produced original music and innovative sound design that amplified Samsung’s identity as a leader in technology and creativity - delivering high impact storytelling across digital and social platforms. Rahmon led a campaign for his agency Loud Parade for global electronics company Samsung which was recognised by Cannes Lions and LBB. The team crafted an original composition and viral tiktok track involving top influencers proliferating the track showcasing creativity and high impact across multi markets across Europe including UK, Germany, Spain, Belgium and Netherlands showing how music can tie different countries and cultures together Rahmon led a multi-market campaign for Samsung through Loud Parade that helped launch the brand on Spotify and went on to earn recognition from Cannes Lions and LBB. He directed the creation of an original composition that evolved into a viral TikTok track amplified by top influencers, driving standout cultural impact across the UK, Germany, Spain, Belgium and the Netherlands. The work demonstrated how a single piece of music can unite markets, spark creativity at scale and tie diverse cultures together through sound.