Loud Parade partnered with Fenty Beauty to craft a bold, culturally resonant sonic identity for their global campaigns. We produced original music and creative direction that amplified Fenty’s signature attitude - fresh, expressive and unapologetically modern. Rahmon partnered with Pop Icon Rihanna’s Fenty Beauty to shape a bold, culturally resonant sonic identity for their global campaigns. He sourced the artist, led the creative direction and personally handled the licensing negotiations to bring the vision to life. The track, rooted in women empowerment and inspired by Caribbean heritage, captured Fenty’s signature attitude: fresh, expressive and unapologetically modern.