Loud Parade collaborated with Nike to develop a dynamic sonic identity for their 2024 campaign, producing original music and sound design that captured the brand’s signature intensity, movement, and competitive energy. The result: elevated visuals, stronger cultural impact, and heightened audience engagement. Rahmon led Loud Parade in partnering with Nike on two major social campaigns for Air Max Day and the global launch of the Vapormax. He directed the creation of a dynamic sonic identity that amplified Nike’s signature intensity, movement and competitive energy. The work helped drive massive cultural traction with more than 8 billion views on TikTok, elevated visuals across the campaigns and significantly heightened audience engagement amongst a Gen Z audience