Loud Parade partnered with JBL to produce original music and dynamic sound design for their 2024 global campaign - capturing the brand’s powerful audio signature and elevating its cultural impact across digital platforms. Led by Rahmon, Loud Parade partnered with JBL on two global campaigns to launch its new in-ear headphones and over-ear headphones. The work centred on original music and dynamic sound design, capturing JBL’s powerful audio signature and translating it into culturally driven campaigns that travelled across digital platforms worldwide.